After Sales Day 2007

After-sales service is our passion

Professional Partners - Passionate Service is the motto of the first after-sales day which was held last September. High performance is only possible with passion, this is a realisation of the LEWA after-sales division which was specially established in 2005. “Sensibly combining individual cultural competence is the basis for perfect AS service and the generation of added value for the benefit of our worldwide customers”, explains Andreas Ilka, who focused on people in the opening presentation.

“We accompany the customer right from the start, we use our global synergies – this must be a permanent thing in the aftersales sector. We have top employees worldwide and will harmonise this knowledge to make sure that everyone is of the same standard. For this purpose, we have now laid an important founding stone”, explains Ilka, in retrospect. As expected, there was an international spectrum of participants: France, Italy and Switzerland were just as represented as China, South America and the USA. Colleagues who already knew each other from emails or telephone calls were pleased to be able to put a face and a personality to the voice or sender.

Thus, it was no wonder that the first topic on Monday’s agenda was a team competition which concerned two hours of solving difficult but interesting tasks as a team. It goes without saying that the rules of the game were geared towards winning teams rather than lone wolves. In addition to case studies on dos and don’ts in the AS sector, the seminar mainly included workshops that were meant to give answers to the questions of tomorrow’s global market. Theresults were later presented and incited exciting discussions between the various groups. People were particularly interested in Mark Anderson’s contribution “intercultural competence”.The American has lived in Germany for a long time and was happy to report his experiences to the participants. It goes without saying that the hardware is essential in addition to the “software person”. The continuous expansion of the service centres is being pursued further. Currently, there are two in the USA (Houston and Holliston), in Germany and soon in Dubai.


Looking back, we can say that the enthusiasm following the first after-sales day has dissipated, but has been adopted as a part of every-day life. To date, more efficient communication and more tolerance and understanding of cultural differences are clearly recognisable. The next AS Day is already being planned for September 2008.